Unit #
|
Course Outline
|
| 1-Economics |
|
| 2-Leadership |
- Define Leader
- Leadership Traits
- Types of Powers
- Position
- Reward
- Expert
- Identity
- Leadership Styles
- Autocratic
- Democratic
- Open
- Situational
- Handling Employee Problems
- Work Rules
- Handling Work Rules
|
| 3-Entrepreneur |
- Characteristics of an Entrepreneur
- Types of Ownership
- Sole Proprietorship
- Partnership
- Corporation
- Advantages and Disadvantages of a Proprietorship
- Advantages and Disadvantages of a Partnership
- Small Businesses
- Franchises
- Ownership Risks
- Ownership Obligations
- Reasons for Failure
- Economic
- Finance
- Disaster and Fraud
- Neglect
- Strategy
- Experience
- Importance of a Business Name
- Entrpreneuship Quiz
|
| 4-Business Communication |
- Formatting Business Letters
- Formatting Memos
- Letterhead
- Business Cards
- Logos
|
| 5-Business Plan |
|
| 6-Characteristics of a Business |
- Nature of a Business
- Types of Firm
- Types of a Business
- Global Competition
- Business Effectiveness
- Specialization of Effort
- Better Technology and Innovation
- Reorganization
- Business Efficiency
- Domestic Goods
- Foreign Goods
- Total Quality Management (TQM)
- Business Productivity
- Empowerment
- Gross Domestic Product (GDP)
|
| 7-Nature and Scope of Marketing |
- Importance of marketing
- Role in the economy
- Role of Marketing
- Production oriented
- Sales oriented
- Customer oriented
- Marketing oriented
- Elements of Marketing
(4 P's)
- Product
- Price
- Distribution (Place)
- Promotion
- Product Life Cycle
- Introductory Stage
- Growth Stage
- Maturity Stage
- Decline Stage
- Types of Products
- Convenience Goods
|
| 8-Career Plan |
- Resume
- Cover Letter
- Interviewing
- Career Plans
|
| 9-Miscellaneous |
Final Exam Review Topics |
